Blog

The needs, values and expectations of baby boomers versus those of a young generation Y are very different. How do you distinguish one generation from the other, and predict what each wants? Indeed, there are contrasts between the generations and the actions to be taken are unique. It is therefore necessary to first establish a portrait of each of these groups.

The Baby Boomers

This age group is motivated by a substantial income, an enviable position in society, and therefore a recognition of social status. So is the desire for personalized rewards, especially as they approach retirement. They appreciate cash and cash equivalent incentives, such as gift cards. Providing a premium experience leaves a lasting impression.

Generation X

This generation tends to seek immediate gratification. On the other hand, a balance between work and personal life is also important. An employer who offers days off as flexibility at work, for example, will be greatly appreciated. This segment of the population will spend more and, thus, will be fond of gift cards to help cover expenses!

Generation Y - The Millennials

As we know them well, they have grown up with technology and social networks. With this advantage, their behaviours will focus on constant and regular feedback. Work/life balance is paramount here. They will spend less than the previous generation because of the environmental context, but they will become prime candidates for anything related to innovation, and an experiential distinction, such as travel. We need to target them in their original ways of thinking. Consequently, we should propose exclusive offers to them, such as gift cards for flights and accommodation. Gift Card Warehouse offers a selection of gift cards from brands like Airbnb, WestJet, Air Canada, Best Western and more!

Generation Z

They are adept at personal development and the great ideas initiated by social movements. They are interested in opportunities for advancement, but only if they are beneficial to them. Less inclined to be influenced by what society dictates, they highly value equity and diversity in the workplace.