Why Incentivizing Customers Motivates Them to Provide Feedback
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Obtaining customer feedback is an important element of improving any business. Unfortunately, getting customers to provide their opinion can be quite the feat. Think back to the last time you visited a retail location. How was your experience? Unless it was extremely positive or a complete disaster, you probably won’t feel too inclined to leave a review. Now, what if you knew that writing a review would allow you to claim some type of reward? You would certainly feel more motivated to give feedback on your experience at this retail location. In fact, incentivizing customers to provide feedback with a reward is an effective way to gain valuable insight into the customer experience of your business!
It's All in the Details
When incentivized, customers are more likely to leave more thorough reviews. Knowing that they will be compensated for giving their opinion will undoubtedly motivate them to provide a detailed review. Customers will feel that they need to ‘earn’ their reward and, as such, will put in the effort to craft a well-written and in-depth review. The more detailed the review, the more information a business can gather to improve its practices!
Keep Them Coming Back
Rewarding customers for their opinions also improves customer loyalty and re-engages inactive customers. If you have a purchase to make, wouldn’t you rather head over to a company that rewards you after every visit? If you haven’t been to a specific business location in a while, won’t you now feel more motivated to visit? This type of loyalty program aids in customer retention and recruitment; both great ways to boost your business!
Everyone Wins
So, what kind of rewards can you offer your customers in exchange for their thoughts? Using gift cards as rewards to obtain customer feedback is not only easy and cost-effective but keeps your customers in-house (or steers them away from your competitors). Gifting a gift card to a customer allows you to direct their purchase while offering the freedom to buy what they want.
All this to say, it makes business sense to augment your customer reviews by rewarding them with gift cards! Place a gift card order today; create a free account to get started. Thanks to Gift Card Warehouse’s extensive list of retailers, you can choose from hundreds of gift cards to suit any customer’s taste!