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Three Tips for Improving the Performance of Your Sales Team

You manage a commercial sales team and growth is your expertise. But like all successful businesses, you understand that your employees are the key to your company’s success. A motivated workforce is the goal, and that’s why you highlight the performance of your sales force in a systematic way. By initiating a performance-based recognition program among your staff, you can stimulate their productivity, and reach those lofty sales targets that seemed unattainable. One of the most effective ways to implement an incentive program for your sales force is to use gift cards, but what’s the best way to implement such a program? Here are a few tips that will help make your sales recognition initiative a success.

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5 Easy Ways to Improve Company Culture

Two women smiling in front of their laptops

If there’s ever been a time to focus on workplace culture, it’s now. There’s a shortage of employees in several sectors, people are considering leaving their positions at alarming rates, and all eyes are on management. Of course, factors such as salary, benefits and scheduling are top priorities, but when it comes to talent acquisition and retention, culture simply cannot be ignored. Here are best practices that HR teams and senior executives can adopt to instill positive change within their organizations.

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Start Preparing Now for the Holidays

People at an office party

With people back from summer vacation, most businesses have ramped up their activities and are well into a dynamic fall period. Workflows have returned to normal and productivity levels are soaring since staff is at maximum capacity. From now until the holidays, employees and management teams will have their hands full, so it’s crucial to plan recognition efforts accordingly. In most workplace cultures, it’s expected for employers to underline their teams’ accomplishments during the holiday season, often through gift card rewards. Many companies also thank their trusted partners in the same fashion. Here’s how you can get ahead of the game to keep everyone happy!

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3 Ways Marketing Departments Can Use Gift Cards to Engage with Their Customers

With the colossal number of brands in existence nowadays, marketing departments are always looking for ways to incentivize loyalty among customers. Always on the hunt for deals, modern consumers have access to endless purchasing channels and aren’t bound by geographical restrictions thanks to online shopping. Not only does it cost five times as much to attract a new customer than to keep an existing one, but increasing customer retention rates by 5% increases profits by 25% to 95%

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