3 Ways Marketing Departments Can Use Gift Cards to Engage with Their Customers

With the colossal number of brands in existence nowadays, marketing departments are always looking for ways to incentivize loyalty among customers. Always on the hunt for deals, modern consumers have access to endless purchasing channels and aren’t bound by geographical restrictions thanks to online shopping. Not only does it cost five times as much to attract a new customer than to keep an existing one, but increasing customer retention rates by 5% increases profits by 25% to 95%

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