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Recognized worldwide for its exceptional quality of life, Canada is a nation of peace, wealth and opportunity. Unsurprisingly, it’s continuously rated amongst the top countries to inhabit. Most of its citizens have access to adequate resources and enjoy comfortable living conditions. However, this isn’t the case for all. Although the majority of Canadians see their basic needs met, some are burdened by food insecurity and poverty. While opening a full refrigerator or savouring a restaurant meal may seem available to all, it isn’t. Some underprivileged people battle with this reality daily and must rely on the help of social assistance organizations to survive.

In today’s fast-paced and diversified marketplace, customer loyalty is the backbone of success. Creating products or services that people want is crucial. But reaching consumers by developing a brand and culture that are relevant is also a must. So how does a company stand out from the masses to retain and gain clients? By giving them what they truly desire. The best way to stay in-the-know is simple: Ask them! And how do you get their answers? Reward them with something they value!

More than ever, gift cards are at the center of everyday life. Used in loyalty programs, to incentivize employees, or to influence consumer behaviours, they’ve become anchored in modern culture and shape socio-economic trends. It’s no surprise that corporations of all sizes strategically use this tool to respond to industry demands. In 2019, the global gift cards market was valued at approximately 358 billion U.S. dollars and is forecast to reach a value of 510 billion U.S. dollars by 2025. With so many options around, purchasing gift cards from a distributor is a sure way to simplify the process and to maximize desired outcomes, relying on professional advice and benefiting from a tailored approach.

Employee safety is at the core of every company’s operations and a top priority for management. Even in work settings that aren’t typically considered hazardous, risks exist and it’s crucial to have proper occupational health and safety policies in place. Furthermore, it’s necessary for employees to adopt safe behaviours by respecting these guidelines – otherwise, all efforts are futile and remain words in manuals. A great way to make the staff accountable is to create an incentive program. By fostering a rewarding and positive culture surrounding safety, employers can increase the effects of their policies, and by default, protect their employees and reduce the costs and repercussions associated with work-related injuries.

We all know and love gift cards. Used as a perfect reward and loyalty tool amongst various industries, it’s a commodity that has become widely used and appreciated. When we think gift card, we often associate it with employee recognition programs, customer retention strategies, or stocking stuffers for the holiday staff party. In addition to this, gift cards are regularly used in initiatives that expand beyond this scope. Let’s explore a few proven methods that are applied in various sectors, that may not seem so obvious.

’Tis the season to be jolly…and generous! As the holidays roll around, the hustle and bustle of this period brings a dynamic energy to workplaces all around. From company potlucks to charitable fundraisers, the end of the year marks a time of renewed vitality. As such, it’s the perfect time for employers to highlight the hard work of their staff. As we’ve covered in previous blog posts, employees love receiving gift cards, more than any other type of gift. The holiday season is no exception. In fact, it’s a time where employees are hoping to get fun bonuses, to splurge during the season of giving and receiving!

Year after year, a trend has emerged in most businesses, whatever their size: employee recognition programs have become an integral part of work culture. Entrenched in human resources or compensation teams’ annual plans, these programs are now allotted their own budgets and are administered as formal activities, with clear and pre-determined structures. In wanting to truly meet their employees’ needs, management teams must create programs that are pertinent and effective, and gift cards as incentives are the number one choice of the work force.

Nowadays, it’s impossible to increase business revenues without considering consumer trends related to millennials. Representing a large and diversified pool of clients, this generation has important purchasing power. Modern companies must target this demographic by developing focused marketing and branding strategies to reach this group effectively. As a baseline, these consumers expect digital loyalty programs, having been around them since childhood. Gift cards are a redemption option of choice to attract and retain a group that views participation in loyalty programs as the norm.

You manage a company and want to reward your clients and attract new ones. Emerging trends in marketing best practices confirm that incentive-based marketing is a crucial tool. More than ever, consumers are inundated by choices during their purchasing process, and rewards programs offer a unique shopping experience and encourage repeat business. With the fierce competition in the industry, it’s important to develop a loyalty program that’s worthwhile for customers. Rewards issued from the accumulation of points related to purchases is an efficient method, but what are the concrete options in the market once it’s time to give back? Let’s explore the four main categories.