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Loyalty programs are an important part of a business’ branding, marketing initiatives and customer acquisition strategies. Of course, they must be crafted well to meet those objectives. When surveyed, 78% of millennials would switch to a company that offers a better program than its competitors and 81% say being a member encourages them to spend more. If you’re looking to launch or optimize yours, here are some tips to streamline efforts and maximize your return on investment.

Gone are the days of corporate swag! Society has changed, creating a new generation of employees, partners and customers who favour practical and personalized gifts or rewards. Instead of using your recognition budget on overpriced mugs and pens, consider gift cards. Over 43% of Canadians prefer receiving them compared to any other form of reward, so they’re a wise choice. Here’s why corporate swag isn’t your best option in today’s landscape.

Business standards are always evolving. Companies who remain in-the-know about client expectations and satisfaction trends systematically attract new customers and retain existing ones. Consumers want brands to demonstrate leadership and are quick to voice their wishes and concerns. As such, it’s crucial to adopt certain best practices to get ahead of the curve and stay relevant. Here are three things your patrons expect!

We are happy to announce that gift cards for eight of the RioCan shopping malls are now available!

It’s proven—people love gift cards! In Canada, the industry is expected to experience steady growth in the medium term, driven by consumer confidence and retail spending along with heightened corporate incentive and loyalty programs. Over 43% of Canadians prefer receiving gift cards compared to any other form of reward, and gift card adoption in certain sectors is set to increase as companies leverage them to attract patrons. Here are some ways to use them to your advantage!

Back-to-school is just around the corner. Now’s the perfect time to place a large gift card order to help your employees, clients, donors or other recipients. Whether you’re a company, a non-for-profit organization or run a government program, supporting your people during this time will ease their burden and make back-to-school lighter. Of course, caregivers will need various items for kids, teens and young adults alike, so equip them with these types of gift cards and lend a hand!

In the past 20 years, workplace customs have changed entirely. Talent acquisition and employee retention are at the forefront of human resources priorities as organizational loyalty consistently dwindles down. Years of service rewards programs that used to be relevant have essentially become obsolete, as the average tenure for salaried employees is of about four years, with older individuals typically staying longer than their younger counterparts. As such, management teams must rethink their strategies from the onset and gift cards are the best solution to keep the workforce happy.

Loyalty programs are popular and well implemented in society. They make customers feel valued, which can lead to retention, referrals, and of course, profits. Rewarding consumers can help distinguish you from other competitors, so it’s an excellent strategy to consider. Self-employed professionals and small-to-medium businesses can truly benefit from this approach and should include it as part of their development efforts.

Currently, finding skilled staff to fill various positions is a true challenge for several businesses. As we’ve recently discussed, the workforce is changing, employees are considering leaving their jobs more and more, and the shortage of personnel is affecting companies like never before. Many well-established businesses must modify their operating hours or sometimes even close a few days a week considering this reality. As such, it’s crucial for HR teams and recruiting experts to develop robust hiring strategies to stand out and find candidates. Here are some tips, such as using gift cards, to stand out as an employer.