Blog

Before the advent of Black Friday in Canada, the most comparable holiday was Boxing Day in terms of retailer impact and consumerism. Since then, Canadians look forward to stocking up on Christmas presents and wish list items every year, hunting for deals both in-store and online. Why not take advantage of this dynamic event to spark excitement in the workplace by distributing gift cards to your staff! They won’t expect it and this fun surprise will boost their happiness levels. From an employer standpoint, it’ll give your troops good momentum to finish the year strong. Win-win!

The merry season is fast approaching. It’s the perfect time for HR and management teams to start planning their recognition strategy so that employees, customers, and partners feel valued and appreciated when the holidays roll around. With the increasing popularity of the gifting culture, it’s crucial for companies to attribute some importance to this business component. Here’s how you can tick all the boxes using gift cards.

We are happy to announce that HelloFresh gift cards are now available!

We are happy to announce that Chefs Plate gift cards are now available!

Loyalty programs are an important part of a business’ branding, marketing initiatives and customer acquisition strategies. Of course, they must be crafted well to meet those objectives. When surveyed, 78% of millennials would switch to a company that offers a better program than its competitors and 81% say being a member encourages them to spend more. If you’re looking to launch or optimize yours, here are some tips to streamline efforts and maximize your return on investment.

Gone are the days of corporate swag! Society has changed, creating a new generation of employees, partners and customers who favour practical and personalized gifts or rewards. Instead of using your recognition budget on overpriced mugs and pens, consider gift cards. Over 43% of Canadians prefer receiving them compared to any other form of reward, so they’re a wise choice. Here’s why corporate swag isn’t your best option in today’s landscape.

Business standards are always evolving. Companies who remain in-the-know about client expectations and satisfaction trends systematically attract new customers and retain existing ones. Consumers want brands to demonstrate leadership and are quick to voice their wishes and concerns. As such, it’s crucial to adopt certain best practices to get ahead of the curve and stay relevant. Here are three things your patrons expect!

We are happy to announce that gift cards for eight of the RioCan shopping malls are now available!

It’s proven—people love gift cards! In Canada, the industry is expected to experience steady growth in the medium term, driven by consumer confidence and retail spending along with heightened corporate incentive and loyalty programs. Over 43% of Canadians prefer receiving gift cards compared to any other form of reward, and gift card adoption in certain sectors is set to increase as companies leverage them to attract patrons. Here are some ways to use them to your advantage!