Why Gift Cards Are Perfect for your Employees, Clients & Partners This Holiday Season

Little box wrapped in holidays theme

The merry season is upon us! It’s a great time to recognize people for their hard work and loyalty. As things finally ease off socially, connecting with your employees, clients and partners will make them feel valued and uplift their spirits. After all, we’ve had quite the year and need positive and joyous moments to put the past behind us. To knock things out of the park, spoil everyone with gift cards—they are simply the best option for several reasons!

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Boost Team Morale with Black Friday Gift Cards

Two women smiling

Before the advent of Black Friday in Canada, the most comparable holiday was Boxing Day in terms of retailer impact and consumerism. Since then, Canadians look forward to stocking up on Christmas presents and wish list items every year, hunting for deals both in-store and online. Why not take advantage of this dynamic event to spark excitement in the workplace by distributing gift cards to your staff! They won’t expect it and this fun surprise will boost their happiness levels. From an employer standpoint, it’ll give your troops good momentum to finish the year strong. Win-win!

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Recognize Employees and Customers with Gift Cards this Holiday Season

Christmas tree with people in the background

The merry season is fast approaching. It’s the perfect time for HR and management teams to start planning their recognition strategy so that employees, customers, and partners feel valued and appreciated when the holidays roll around. With the increasing popularity of the gifting culture, it’s crucial for companies to attribute some importance to this business component. Here’s how you can tick all the boxes using gift cards.

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What Advantages Should a Loyalty Program Offer?

Client swiping a card at a cash register

Loyalty programs are an important part of a business’ branding, marketing initiatives and customer acquisition strategies. Of course, they must be crafted well to meet those objectives. When surveyed, 78% of millennials would switch to a company that offers a better program than its competitors and 81% say being a member encourages them to spend more. If you’re looking to launch or optimize yours, here are some tips to streamline efforts and maximize your return on investment.

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3 Reasons Why You Should Replace Corporate Swag with Gift Cards

Corporate items

Gone are the days of corporate swag! Society has changed, creating a new generation of employees, partners and customers who favour practical and personalized gifts or rewards. Instead of using your recognition budget on overpriced mugs and pens, consider gift cards. Over 43% of Canadians prefer receiving them compared to any other form of reward, so they’re a wise choice. Here’s why corporate swag isn’t your best option in today’s landscape.

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