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You manage a company and want to reward your clients and attract new ones. Emerging trends in marketing best practices confirm that incentive-based marketing is a crucial tool. More than ever, consumers are inundated by choices during their purchasing process, and rewards programs offer a unique shopping experience and encourage repeat business. With the fierce competition in the industry, it’s important to develop a loyalty program that’s worthwhile for customers. Rewards issued from the accumulation of points related to purchases is an efficient method, but what are the concrete options in the market once it’s time to give back? Let’s explore the four main categories.

The labour market is constantly evolving. Today’s workforce is unique, and human resource professionals are always analyzing the trends that influence their staff, to meet their needs and maximize their performance. More and more, employees focus on work-life balance and expect stimulating and positive work environments. That’s why it’s crucial, more than ever, to establish practices that promote wellbeing and boost motivation, whether it be as a hiring tactic, or to keep existing staff engaged. Gift cards are used by many HR departments as part of their overarching strategy to offer a one-size-fits-all solution.

The current state of the Canadian real estate industry is uncertain. After many years of bidding wars for every scrap of available land, real estate agents are now finding it a bit more difficult to sell every last piece of inventory. To stand out in a fast-changing and competitive industry, both developers and real estate agents need to continuously develop new strategies to keep those sales rolling in. One such strategy that is increasing in popularity is the use of gift cards as a purchasing incentive.

You manage a commercial sales team and growth is your expertise. But like all successful businesses, you understand that your employees are the key to your company’s success. A motivated workforce is the goal, and that’s why you highlight the performance of your sales force in a systematic way. By initiating a performance-based recognition program among your staff, you can stimulate their productivity, and reach those lofty sales targets that seemed unattainable. One of the most effective ways to implement an incentive program for your sales force is to use gift cards, but what’s the best way to implement such a program? Here are a few tips that will help make your sales recognition initiative a success.

The popularity of gift cards continues to grow among buyers and recipients alike. Whether it's for the holiday season, a family member or friend’s birthday, a baby shower or simply the recognition of a loyal employee, buying gifts can be stressful.

We’re happy to announce that McDonald’s® is now a Gift Card Warehouse participating retailer!

We’re happy to announce that Mobil is now a Gift Card Warehouse participating retailer!

At the end of summer, vacations come to an end and the work routine starts again. During this period, we often observe a decrease in motivation for some employees.

We are happy to announce that Ivanhoé Cambridge is now a Gift Card Warehouse participating retailer!