Boost Team Morale with Black Friday Gift Cards

Two women smiling

Before the advent of Black Friday in Canada, the most comparable holiday was Boxing Day in terms of retailer impact and consumerism. Since then, Canadians look forward to stocking up on Christmas presents and wish list items every year, hunting for deals both in-store and online. Why not take advantage of this dynamic event to spark excitement in the workplace by distributing gift cards to your staff! They won’t expect it and this fun surprise will boost their happiness levels. From an employer standpoint, it’ll give your troops good momentum to finish the year strong. Win-win!

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Recognize Employees and Customers with Gift Cards this Holiday Season

Christmas tree with people in the background

The merry season is fast approaching. It’s the perfect time for HR and management teams to start planning their recognition strategy so that employees, customers, and partners feel valued and appreciated when the holidays roll around. With the increasing popularity of the gifting culture, it’s crucial for companies to attribute some importance to this business component. Here’s how you can tick all the boxes using gift cards.

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What Advantages Should a Loyalty Program Offer?

Client swiping a card at a cash register

Loyalty programs are an important part of a business’ branding, marketing initiatives and customer acquisition strategies. Of course, they must be crafted well to meet those objectives. When surveyed, 78% of millennials would switch to a company that offers a better program than its competitors and 81% say being a member encourages them to spend more. If you’re looking to launch or optimize yours, here are some tips to streamline efforts and maximize your return on investment.

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3 Reasons Why You Should Replace Corporate Swag with Gift Cards

Corporate items

Gone are the days of corporate swag! Society has changed, creating a new generation of employees, partners and customers who favour practical and personalized gifts or rewards. Instead of using your recognition budget on overpriced mugs and pens, consider gift cards. Over 43% of Canadians prefer receiving them compared to any other form of reward, so they’re a wise choice. Here’s why corporate swag isn’t your best option in today’s landscape.

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Grow Your Business Using Gift Cards

Man scrolling a tablet with graphs

It’s proven—people love gift cards! In Canada, the industry is expected to experience steady growth in the medium term, driven by consumer confidence and retail spending along with heightened corporate incentive and loyalty programs. Over 43% of Canadians prefer receiving gift cards compared to any other form of reward, and gift card adoption in certain sectors is set to increase as companies leverage them to attract patrons. Here are some ways to use them to your advantage!

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