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How to Use Gift Card Rewards to Regain and Retain Customers

Many businesses have been hit hard this year. As marketing teams scramble to develop effective COVID-19 strategies, the marketplace is inundated with various consumer promotions. Competitors all equally attempt to recoup losses incurred during the crisis while trying to stand out. Studies show that reward-based promotions, which encourage purchases or action, outperform discount-based promotions, which reduce spending at point of purchase. A great way to engage with lost customers or to stimulate brand fidelity is to reward clients with gift cards.

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Organizations Across Canada Are Helping Those in Need With Gift Cards

The year 2020, as trying and unpredictable as it has been, has shed light on social constructs and the way Canadian citizens, businesses and governments interact with one another. As is usually the case in this peaceful and wealthy nation, a theme of mutual aid has surfaced and those with resources have rallied to help the less fortunate. Between March and August 2020, Gift Card Warehouse (GCW) observed a rise in gift card volume for the purpose of assisting those in need of essential goods and services during the COVID-19 outbreak.

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How Managers Can Help Remote Employees Feel Less Isolated

Now that more and more companies are allowing, encouraging or even mandating remote work, it’s critical to make sure their workforce doesn’t feel excessively isolated. In pre-COVID times, telework was gaining traction in certain industries, but the curve was relatively slow and most workplaces had no policies in place to regulate the usage of it. Even if some employees had adapted to it, most were still used to physically being at work with colleagues and their management team, at least some of the time. With the speed at which everything has drastically shifted, people can feel destabilized. However, there are concrete solutions to foster increased collaboration and inclusiveness, even from afar.

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4 Ways To Give Gift Cards For-Appreciation Day

As business professionals, we know it’s important to continue engaging with clients even after they’ve completed a transaction. With the plethora of companies on the market, customer loyalty is one of the backbones of success. It’s crucial to repeatedly surface in the collective consciousness to stand out of the masses and stimulate repeat transactions. One of the best ways to do that, while engendering brand attachment, is to thank your clientele in memorable ways. We already know that people love receiving gift cards as a reward, so it’s a given that they are used as a tool for customer appreciation. Here are four ideas on how to effectively accomplish that.

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Social Distancing and Daily Expenses, How Gift Cards Can Help

As the COVID-19 outbreak sweeps the world by storm, Canadians are faced with unprecedented times. The situation is rapidly evolving, and critical measures are adopted by officials daily to protect citizens. Whether you’re a non-profit organization, a government department, or a company that is affected by this global pandemic, your employees and those who rely on your services are likely in need more than ever. Already, the use of gift cards is proving to be highly effective in society, for a variety of reasons.

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