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Many businesses have been hit hard this year. As marketing teams scramble to develop effective COVID-19 strategies, the marketplace is inundated with various consumer promotions. Competitors all equally attempt to recoup losses incurred during the crisis while trying to stand out. Studies show that reward-based promotions, which encourage purchases or action, outperform discount-based promotions, which reduce spending at point of purchase. A great way to engage with lost customers or to stimulate brand fidelity is to reward clients with gift cards.

We are happy to announce that Harry Rosen physical gift cards are now available!

The year 2020, as trying and unpredictable as it has been, has shed light on social constructs and the way Canadian citizens, businesses and governments interact with one another. As is usually the case in this peaceful and wealthy nation, a theme of mutual aid has surfaced and those with resources have rallied to help the less fortunate. Between March and August 2020, Gift Card Warehouse (GCW) observed a rise in gift card volume for the purpose of assisting those in need of essential goods and services during the COVID-19 outbreak.

Now that more and more companies are allowing, encouraging or even mandating remote work, it’s critical to make sure their workforce doesn’t feel excessively isolated. In pre-COVID times, telework was gaining traction in certain industries, but the curve was relatively slow and most workplaces had no policies in place to regulate the usage of it. Even if some employees had adapted to it, most were still used to physically being at work with colleagues and their management team, at least some of the time. With the speed at which everything has drastically shifted, people can feel destabilized. However, there are concrete solutions to foster increased collaboration and inclusiveness, even from afar.

We are happy to announce that Lululemon gift cards are now available!

As business professionals, we know it’s important to continue engaging with clients even after they’ve completed a transaction. With the plethora of companies on the market, customer loyalty is one of the backbones of success. It’s crucial to repeatedly surface in the collective consciousness to stand out of the masses and stimulate repeat transactions. One of the best ways to do that, while engendering brand attachment, is to thank your clientele in memorable ways. We already know that people love receiving gift cards as a reward, so it’s a given that they are used as a tool for customer appreciation. Here are four ideas on how to effectively accomplish that.

As the COVID-19 outbreak sweeps the world by storm, Canadians are faced with unprecedented times. The situation is rapidly evolving, and critical measures are adopted by officials daily to protect citizens. Whether you’re a non-profit organization, a government department, or a company that is affected by this global pandemic, your employees and those who rely on your services are likely in need more than ever. Already, the use of gift cards is proving to be highly effective in society, for a variety of reasons.

In today’s competitive marketplace, employees expect more than just remuneration and benefits. They want well-balanced environments, a strong connection to the company’s values, and need to feel appreciated for their contributions. In that light, most employers establish rewards programs to underline their staff’s achievements. Of course, every business is different. No one culture encompasses all lines of work and management teams must develop tailored approaches to customize the incentives. If you’ve been tasked with implementing a recognition program, here are a few things to consider.

Tomorrow is Employee Appreciation Day! A perfect time to strengthen the bond between employers and their teams, this unofficial holiday holds space for companies to underline everyone’s hard work. As we’ve previously discussd, gift cards are the most desirable form of reward or incentive. Here are some additional ways to tailor the gift card giving experience to optimize its effects on illustrating an employer’s appreciation for their employees.