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Nowadays, it’s impossible to increase business revenues without considering consumer trends related to millennials. Representing a large and diversified pool of clients, this generation has important purchasing power. Modern companies must target this demographic by developing focused marketing and branding strategies to reach this group effectively. As a baseline, these consumers expect digital loyalty programs, having been around them since childhood. Gift cards are a redemption option of choice to attract and retain a group that views participation in loyalty programs as the norm.

You manage a company and want to reward your clients and attract new ones. Emerging trends in marketing best practices confirm that incentive-based marketing is a crucial tool. More than ever, consumers are inundated by choices during their purchasing process, and rewards programs offer a unique shopping experience and encourage repeat business. With the fierce competition in the industry, it’s important to develop a loyalty program that’s worthwhile for customers. Rewards issued from the accumulation of points related to purchases is an efficient method, but what are the concrete options in the market once it’s time to give back? Let’s explore the four main categories.

Wow - what a year! It started with much uncertainty, but we revamped our efforts and had a great one regardless! Like you all, we had to adapt our businesses practices while maintaining operational levels, adjust to remote work for some of our employees, balance work-life commitments under peculiar circumstances, etc. But we did it and managed to grow. For that, we are proud and thank our staff, partners, and customers. You all made it possible. Here are some of our favourite accomplishments!

The labour market is constantly evolving. Today’s workforce is unique, and human resource professionals are always analyzing the trends that influence their staff, to meet their needs and maximize their performance. More and more, employees focus on work-life balance and expect stimulating and positive work environments. That’s why it’s crucial, more than ever, to establish practices that promote wellbeing and boost motivation, whether it be as a hiring tactic, or to keep existing staff engaged. Gift cards are used by many HR departments as part of their overarching strategy to offer a one-size-fits-all solution.

What a year this is! Across the globe and at home, people have had to adapt in many different ways. From a shift in socializing practices to reinventing work habits, almost all spheres of modern life have been impacted. Now more than ever, it’s time for businesses to support their staff, boost morale and show employees how valuable they truly are. As the colder months slowly creep in and uncertainty inundates the media, it’s critical for employers to roll up their sleeves, thus preventing fatigue and disengagement within their teams. As we know, “thank you” goes a long way and gift cards are the perfect tool to get the point across! Not only can they send a loud message of recognition to employees working remotely, but it’s also a fun and personalized way to underline the efforts of essential workers who have maintained a physical presence in the workplace these past months.

The current state of the Canadian real estate industry is uncertain. After many years of bidding wars for every scrap of available land, real estate agents are now finding it a bit more difficult to sell every last piece of inventory. To stand out in a fast-changing and competitive industry, both developers and real estate agents need to continuously develop new strategies to keep those sales rolling in. One such strategy that is increasing in popularity is the use of gift cards as a purchasing incentive.

You manage a commercial sales team and growth is your expertise. But like all successful businesses, you understand that your employees are the key to your company’s success. A motivated workforce is the goal, and that’s why you highlight the performance of your sales force in a systematic way. By initiating a performance-based recognition program among your staff, you can stimulate their productivity, and reach those lofty sales targets that seemed unattainable. One of the most effective ways to implement an incentive program for your sales force is to use gift cards, but what’s the best way to implement such a program? Here are a few tips that will help make your sales recognition initiative a success.

If there’s ever been a time to focus on workplace culture, it’s now. There’s a shortage of employees in several sectors, people are considering leaving their positions at alarming rates, and all eyes are on management. Of course, factors such as salary, benefits and scheduling are top priorities, but when it comes to talent acquisition and retention, culture simply cannot be ignored. Here are best practices that HR teams and senior executives can adopt to instill positive change within their organizations.

With people back from summer vacation, most businesses have ramped up their activities and are well into a dynamic fall period. Workflows have returned to normal and productivity levels are soaring since staff is at maximum capacity. From now until the holidays, employees and management teams will have their hands full, so it’s crucial to plan recognition efforts accordingly. In most workplace cultures, it’s expected for employers to underline their teams’ accomplishments during the holiday season, often through gift card rewards. Many companies also thank their trusted partners in the same fashion. Here’s how you can get ahead of the game to keep everyone happy!