The Importance of Online Marketing

Let’s face it. Online marketing has taken the centre stage in the business world. However, many companies lack a proper strategy and have difficulty harmonizing their online presence to stand out as a brand. Traditional forms such as print, radio and television still exist, but can be much more costly and less effective. As such, it’s crucial to develop a robust and unique online presence to maintain a competitive edge. For example, coupling gift cards to marketing campaigns is a great way to attract new clients and create loyalty among existing ones. Here are some tips to get you on the right track!