Grow Your Business Using Gift Cards

It’s proven—people love gift cards! In Canada, the industry is expected to experience steady growth in the medium term, driven by consumer confidence and retail spending along with heightened corporate incentive and loyalty programs. Over 43% of Canadians prefer receiving gift cards compared to any other form of reward, and gift card adoption in certain sectors is set to increase as companies leverage them to attract patrons. Here are some ways to use them to your advantage!