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Start Preparing Now for the Holidays

People at an office party

With people back from summer vacation, most businesses have ramped up their activities and are well into a dynamic fall period. Workflows have returned to normal and productivity levels are soaring since staff is at maximum capacity. From now until the holidays, employees and management teams will have their hands full, so it’s crucial to plan recognition efforts accordingly. In most workplace cultures, it’s expected for employers to underline their teams’ accomplishments during the holiday season, often through gift card rewards. Many companies also thank their trusted partners in the same fashion. Here’s how you can get ahead of the game to keep everyone happy!

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3 Ways Marketing Departments Can Use Gift Cards to Engage with Their Customers

With the colossal number of brands in existence nowadays, marketing departments are always looking for ways to incentivize loyalty among customers. Always on the hunt for deals, modern consumers have access to endless purchasing channels and aren’t bound by geographical restrictions thanks to online shopping. Not only does it cost five times as much to attract a new customer than to keep an existing one, but increasing customer retention rates by 5% increases profits by 25% to 95%

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