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With people back from summer vacation, most businesses have ramped up their activities and are well into a dynamic fall period. Workflows have returned to normal and productivity levels are soaring since staff is at maximum capacity. From now until the holidays, employees and management teams will have their hands full, so it’s crucial to plan recognition efforts accordingly. In most workplace cultures, it’s expected for employers to underline their teams’ accomplishments during the holiday season, often through gift card rewards. Many companies also thank their trusted partners in the same fashion. Here’s how you can get ahead of the game to keep everyone happy!

The popularity of gift cards continues to grow among buyers and recipients alike. Whether it's for the holiday season, a family member or friend’s birthday, a baby shower or simply the recognition of a loyal employee, buying gifts can be stressful.

We’re happy to announce that McDonald’s® is now a Gift Card Warehouse participating retailer!

We’re happy to announce that Mobil is now a Gift Card Warehouse participating retailer!

At the end of summer, vacations come to an end and the work routine starts again. During this period, we often observe a decrease in motivation for some employees.

We are happy to announce that Ivanhoé Cambridge is now a Gift Card Warehouse participating retailer!

With the colossal number of brands in existence nowadays, marketing departments are always looking for ways to incentivize loyalty among customers. Always on the hunt for deals, modern consumers have access to endless purchasing channels and aren’t bound by geographical restrictions thanks to online shopping. Not only does it cost five times as much to attract a new customer than to keep an existing one, but increasing customer retention rates by 5% increases profits by 25% to 95%

Millennials have a great buying power and for businesses, it means having to understand how to attract and retein this market. They love loyalty programs, but it doesn't mean just any.

While money is a good incentive, gift cards are even better. They're basically just money in a card, but this small distinction makes a big difference.